OUR STORY
It started in June 2019, just after my 18th birthday, I travelled to South East Asia and discovered insects as a staple food. Hesitant at first, I gave it a try, eating crickets, silkworms, I even tried a scorpion!
While studying, my passion for this idea grew, as I learnt more about their potential as a sustainable, nutritious protein source. I dreamed of bringing them to the UK in an accessible form, and from that dream, Ento was born.
Join us in redefining protein! - Alex Cheung
Our Mission
Our mission is to revolutionise protein in the UK by introducing crickets as a sustainable, nutritious alternative. While insects are widely eaten worldwide, the UK has yet to embrace them. With the rising demand for protein, traditional milk derivatives are facing increasing sustainability challenges, crickets offer a solution, requiring fewer resources and producing fewer emissions.
We’re here to lead the shift toward a more sustainable future for nutrition.
What Makes Ento Different?
We’re not just another protein powder, and we didn’t set out to be. Ento was built to challenge the norm and offer something genuinely better:
🌱 Nutritionally complete: Cricket protein delivers all 9 essential amino acids, along with key micronutrients like B12 and Iron for a more holistic approach to wellbeing.
🦠 Gut health matters: Our blend is high in fibre, which supports a healthy digestive system and gut microbiome.
🌍 Designed with the planet in mind: Crickets can be farmed vertically, using a fraction of the land required for traditional livestock, and they can be fed on food waste, helping to reduce overall waste in the food system
🇬🇧 Made in the UK, with care: Every batch of Ento is produced locally, using ethically farmed crickets and plant-based proteins for a product that’s traceable and trusted.
Who is it For?
Ento has been developed for people who train with intention, eat with curiosity, and think beyond the label.
It's for climbers pushing past the crux, adventurers on the go and for everyday movers who care about what they are putting in their bodies - as well as the impact in has beyond them.
If you're looking for clean, functional fuel that respects your performance and the planet, you're in the right place!
About the Crickets!
Crickets are efficient, fast-growing, and fascinating creatures. From eggs to adults, their entire life cycle takes just 2–3 months, and it all happens with minimal resources and space. This rapid, low-impact growth makes them an ideal protein source for the future. Curious how it works? Here’s a closer look.
